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Comparison Shopping Do a price/benefit analysis. Some providers may appear to be priced less than others. Make sure you do an "apples to apples" comparison. Don't compare one provider's no frills service with another's full service offering. Don't be confused by the names of the products. What one provider thinks is Basic may be minimal or useless to you. Don't be afraid to ask for customer references and talk to them. See what issues current customers have. They will likely be similar to yours. If you get a reference, make sure there is no insider relationship with the provider such as an investor or a member of the board of directors. Find out where their new customers come from. The most interesting statistic is how many of their customers have switched from other providers!
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